The Indian Premier League (IPL) has once again shown its massive impact on India’s sports world. In 2024, sports sponsorship in India grew to an impressive Rs 16,633 crore, according to a Group M report. This is a 6% increase from the previous year. Since the IPL began in 2008, sponsorship money has been rising by 6% every year, making it seven times bigger now than it was back then. As IPL 2025 kicks off, cricket remains the biggest reason behind this growth, proving its unbeatable popularity in India.
Cricket is the heart of sports sponsorship in India, and the IPL plays a huge role in that. The report says cricket takes up 85% of all sponsorship money in the country. This means most brands and companies choose to spend their money on cricket rather than other sports. Meanwhile, other sports like football and kabaddi are growing too. In 2024, these emerging sports grabbed 15% of the sponsorship share, up by 2% from the year before. The Olympics helped push this growth by bringing more attention to these games.
Moreover, sports media spending jumped to Rs 7,989 crore in 2024. Out of this, cricket alone accounted for 94%. This shows how much people love watching cricket, especially the IPL, on TV and online platforms. The second biggest area of spending was sponsorship, which reached Rs 7,421 crore. Within this, ground sponsorship dropped by 2% to Rs 3,046 crore. However, team sponsorship grew by 5% to Rs 1,681 crore, and franchise fees went up by 3% to Rs 2,694 crore. These numbers highlight how the IPL keeps pulling in more money for teams and the league itself.
BCCI just dropped their revenue numbers, and let’s just say, if cricket were a startup, it’d be India’s most profitable unicorn.
IPL Media Rights: ₹48,390 Cr
Sponsorships: ₹10,000 Cr+
Franchise Fees: ₹5,600 Cr
And you thought Ambani & Adani were making bank? Cricket is…— Arun (@arunv2808) March 25, 2025
IPL 2025 Aims High with Rs 4,500 Crore in Ad Revenue
Now, let’s talk about IPL 2025, which is already making waves. The Economic Times reports that JioStar, the official broadcaster for IPL 2025, has signed 32 sponsorship deals so far. Many more deals are almost done and will likely be finalized soon. JioStar is targeting Rs 4,500 crore in advertising money this season. In 2024, TV and digital ads together brought in around Rs 4,000 crore, so this year’s goal is a big jump.
Additionally, JioStar wants to grow its paid streaming subscribers to 100 million. They plan to do this through direct sign-ups and special deals with telecom companies. To make this happen, they’ve brought in 1,100 advertisers. These include big brands as well as small and medium businesses. This year, JioStar has worked hard to attract smaller companies that usually advertise on Google or Meta.
For IPL 2025, ad packages come in different sizes. On TV, they range from Rs 40 crore to Rs 240 crore. For regional partners, the cost starts at Rs 16 crore. On connected TV (CTV), it’s Rs 8.5 lakh for 10 seconds of ad time. On mobile, it’s Rs 250 per impression, which means every time someone sees the ad. These options make it easier for all kinds of businesses to join in and reach cricket fans.
On the other hand, the IPL also helps cricket stay strong while giving other sports a chance to grow. The Olympics showed that people are starting to enjoy different games, but cricket still rules. The IPL’s mix of fun, big stars, and close matches keeps fans hooked, and that keeps the money flowing in.
The post IPL Helps India’s Sports Sponsorship Soar to Rs 16,633 Crore in 2024 appeared first on Sportzcraazy.
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