The upcoming ICC T20 World Cup 2024, co-hosted by the USA and the West Indies, is set to be a tournament of firsts. Not only will American fans get to witness top international cricket on their home soil, but Indian dairy giant Amul has signed on as a major sponsor, making a big statement about cricket’s growing popularity in the US.
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This sponsorship marks a significant moment for both Amul and USA Cricket. Amul, a household name in India, is expanding its brand presence in the USA, where their milk products are now available. The USA Cricket team, meanwhile, is gearing up for its T20 World Cup debut, and Amul’s support provides a much-needed boost.
The USA Cricket Board sees this partnership as a win-win. Not only does it secure valuable sponsorship for the team, but it also helps raise cricket’s profile within the country. Venu Pisike, Chairman of USA Cricket, is excited about collaborating with a respected brand like Amul, highlighting their shared commitment to excellence.
We are so excited to announce our brand new partnership with @Amul_Coop! They will be our main sponsor for the upcoming Men's T20 World Cup!
Click the link to read all about our new partnership: https://t.co/lCveI598DI #Amul #weareusacricket pic.twitter.com/S7T1By4OdE
— USA Cricket (@usacricket) May 2, 2024
Amul isn’t just throwing money at the tournament; they’re truly invested in the journey of the USA Cricket team. Jayen Mehta, Managing Director of Amul, believes that “the goodness of Amul Milk” will empower the American team to compete at the highest level. This sponsorship is a powerful message for aspiring young American cricketers, showing them that their dreams are supported by major brands.
Amul’s Continued Partnership with South Africa
This isn’t Amul’s first foray into cricket sponsorships. They’ve been a long-time supporter of the South African cricket team, having partnered with them for the 2019 ODI series and the ICC ODI World Cup 2023. This renewed partnership shows Amul’s commitment to the sport on a global scale. South Africa will be looking to add the T20 World Cup trophy to their cabinet, and Amul will be cheering them on every step of the way.
Amul will sponsor the Proteas at the T20 World Cup in the West Indies and USA. https://t.co/NanSX3CbA0
— SA Cricket magazine (@SACricketmag) May 2, 2024
The Amul sponsorship extends beyond the cricket pitch. This move coincides with Amul’s recent launch of four milk variants in the US market. They’re catering to the growing Indian diaspora and Asian population, offering a taste of home. But Amul’s ambitions don’t stop there. They plan to expand their product line further with fresh offerings like paneer, curd, and buttermilk, becoming a one-stop shop for all your dairy needs.
Amul: A Dairy Powerhouse on the World Stage
With a massive turnover of Rs 55,000 crore in 2022-23, Amul is a giant in the global dairy industry. They already export their products to over 50 countries, and their sponsorship of the T20 World Cup 2024 further cements their position as a major player.
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